Marketing Research & Planning
"Make every technology commercialised"
'CRAFT SKILLS LAB' provides marketing research and planning services for researchers or companies wishing to collect customer data, both general and corporate, to support market entry plans, business development, or marketing operations. Our research is conducted by a team with experience in marketing, branding, business development, qualitative research, marketing statistics, and both online and offline data collection. We offer statistical analysis, content analysis, and Return on Marketing Investment (ROMI) planning and calculation. The data provided includes strategic recommendations and marketing execution plans from expert perspectives.
Our Research Services
Market and Industry Analysis
Assessment of industry and competition, as well as external pressures to evaluate marketing operations both domestically and internationally.
Customer Insights from Qualitative Research
Deep dive into concepts, behaviors, decisions, ideals, or marketing sub-elements that cannot be found through general observation or data collection.
Product Price Analysis
Financial assessment and marketing data collection to identify competitive prices that maximize revenue for products or services.
Quantitative Data Collection
Collect customer data and analyze quantitative data with statistics to obtain information that meets marketing needs in each dimension.
Marketing ROI Assessment
Evaluate the return on marketing investment to improve marketing budget efficiency.
Mystery Shopping
Posing as a customer to evaluate the service of shops or branches with standard evaluation metrics.
Marketing Planning
Plan marketing development or market entry plans for products or services.
Media Consumption & Communication Plan
Collect media, programs, and reception times for cost-effective and efficient media planning.
Online Media Data Analysis
Collect brand, product, or service data from online media to analyze customer attitudes, behaviors, preferences, and needs.
Satisfaction Data Collection
Collect satisfaction data to improve products or services.
Key Product Elements Analysis
Collect data to analyze product elements that customers value.
Sensory Data Collection
Food products require sensory verification. Data collection helps develop products that better meet customer needs.
Product Turnover Analysis
To help select products for production or distribution to increase sales per sqm of sales area or make production line decisions.
Chatbot Development
Develop automated chatbots to improve service and reduce personnel costs for pre-, during, and post-sales service.
Example Marketing Research Projects
Example Training Courses
Ready to Start Your Research?
Contact us today to discuss how we can help you get the insights you need.
Contact Us